#000. Is this thing on?
so... what's all this then?
I wrote my master’s thesis about Metaverse and Web3 discourses in fashion — which was really just an of-the-moment repackaging of a conversation that is kind of always happening: fashion’s ever-evolving relationship with identity formation and signaling, the fight for intellectual property control and brand propriety, environmental impact, and the unfailing allure of hype.
In the 2.5-ish years it took me to complete my degree, I devoted considerable time to screenshotting and scribbling notes about any and everything even tangentially related to fashion, trends, and commerce. Unfortunately, since hitting “submit” on UVA’s Online Archive of Scholarship website, I have not only stopped consistently documenting my opinion and perspective but also been locked out of my @ virginia.edu email address — thereby killing my pseudo-critic meets wannabe editor archive of thoughts, pop culture moments, and words from people much smarter than me.
Nevertheless, I’ve felt really called to return to thinking and writing about fashion from the lens of an “outsider.” I do not work in fashion nor am I a journalist, I am simply a 20-something PR assistant account executive that consumes a range of fashion-related media and likes to write stuff down.
I am also someone that spends a lot of time (online) window shopping. I started @wardrobethirteen as something to do once I was done playing soccer — hence the nod to my jersey number, 13. Admittedly, my consistency and content style fluctuated since hanging up the cleats for good. I began with flat lays, experimented with TikToks (hated it), and attempted to chronicle daily outfits. My initial bio dubbed it a "fashion blog meets digital dream closet." Through trial and error, I got the hang of the dream closet-making, but the blog component has remained elusive.
Until now!
Though my bio now reads “outfits & edits & polls !!”, I am beginning to think of Wardrobe Thirteen as a catch all for my interest in fashion — capturing both style and styling as well as more macro industry and cultural trends. Like a well-curated and well-loved wardrobe, this is my place to go to be inspired, experiment, and hopefully turn out something that conveys what I want to the world.
This is wardrobe thirteen.
Outfits, edits, and think pieces coming soon.
Xx
W13
What else to know…
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Where else can I find you?
Love me already? You can find me at…
📱 @beccajarr or @wardrobethirteen
Thank you for being here, I hope you enjoy it. And please, be patient with me as a squirm around on here before landing on a cadence, format, style, that works for me.
XO,
Becca